Download our ROI manual for B2B companies
This 17-page guide is not about measuring website page views, Facebook likes, email opens or retweets. Instead, you'll learn how to measure the effectiveness of online lead generation techniques at moving prospective customers into your sales funnel.
You'll learn how to:
- Define marketing success
- Choose quantifiable metrics to track success
- Put the right measurement systems in place
- Calculate the return on your marketing investment
- Bring reportable data to the table