You'll learn how to:
- Gather intelligence on website leads through smart forms
- Build website visitor profiles based on demographic information and actions taken on your website
- Track specific visitors' activity on your website over time to understand their readiness to buy
- Develop a lead-scoring system that identifies the best leads to pursue
- Construct automated email workflows to nurture the rest until they're ready for a sales call
- Become an incredible asset to your business development team
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